Authored by Alexander Ritzmann, Lieke Wouterse and Merle Verdegaal
The RAN Communication and Narratives working group (RAN C&N) has
promoted the GAMMMA+ model since December 2017 as a practical
guideline for carrying out effective alternative and counter narrative (AN
/CN) campaigns. Since then, the GAMMMA+ model has served
practitioners from all over the European Union as a tool when planning
and implementing communications campaigns. After two years and based
on feedback and insights from practitioners at the RAN C&N Academy in
November 2019, it is time to update the model in the format of this expost paper.
